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How to Run Effective Google Ads for Charter Schools

Writer's picture: Velocity MarketingVelocity Marketing

Google Ads is one of the most powerful tools for charter schools to connect with prospective families actively searching for education options. With over 5.6 billion searches conducted on Google daily (Internet Live Stats), it’s essential to leverage this platform effectively. In this blog, we’ll walk you through setting up and optimizing Google Ads campaigns specifically for charter schools to maximize your enrollment efforts.


Understand Google Ads Basics

Google Ads operates on a pay-per-click (PPC) model, where you bid on keywords relevant to your school. When a user searches for terms like "best charter schools near me," your ad can appear at the top of the results page if it’s optimized correctly.


Keyword Research

Start by identifying high-value keywords that parents are likely to search for. Use tools like Google’s Keyword Planner to find relevant terms. Focus on:

  • Branded Keywords: Your school name and variations.

  • Local Keywords: "Charter schools in [City]."

  • Long-Tail Keywords: "Best schools for STEM programs in [City]."


Set Up Your Campaign

  1. Choose the Right Campaign Type: Start with "Search Network Only."

  2. Geotargeting: Restrict your ads to areas within a reasonable commuting distance for parents.

  3. Ad Extensions: Include callouts like "Free Tuition," "Personalized Learning," or "Open Enrollment Now." Use location extensions to display your address.


Craft Compelling Ads

Write clear and persuasive ad copy. Include:

  • A strong headline: "Top-Rated Charter School in [City]."

  • A value-driven description: Highlight your unique offerings (e.g., small class sizes, STEM programs).

  • A clear CTA: "Enroll Now" or "Schedule a Tour Today."


Monitor and Optimize

  • Check your click-through rate (CTR): A good CTR for charter schools is 5% or higher.

  • Use A/B testing to experiment with different headlines or descriptions.

  • Adjust bids for high-performing keywords and pause low-performing ones.


Where To Focus Your Budget

Most parents are researching schools during the summer months. By concentrating your budget from May to August, you can maximize your reach during peak enrollment season.


If you have questions about how to set these up for your school, please contact us at Info@Velocity-corp.com. We would love to answer any questions your charter school has about this!

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