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Leveraging SMS, Email Campaigns, and Google My Business for Charter Schools

Writer's picture: Velocity MarketingVelocity Marketing

While Google and Facebook Ads are powerful tools, a well-rounded digital marketing strategy includes SMS campaigns, email marketing, and optimizing your Google My Business (GMB) profile. Together, these methods create a cohesive approach to reaching parents and driving enrollment.


SMS Campaigns

SMS boasts a 98% open rate (Mobile Marketing Watch), making it an effective way to communicate with parents.

  • Use SMS for reminders about open houses, enrollment deadlines, or school events.

  • Example: "Hi [Name], enrollment for [School Name] is now open! Visit [link] to apply today."

  • Platforms: Twilio, SimpleTexting.


Email Campaigns

Email marketing helps nurture leads and build relationships.

  • Create a series of emails:

    • Welcome Email: Introduce your school’s values and programs.

    • Follow-Up Email: Share success stories and upcoming events.

    • Enrollment Reminder Email: Highlight the urgency to apply before deadlines.

  • Use tools like Mailchimp or Constant Contact.


Google My Business

GMB ensures your school shows up in local search results.

  • Complete your profile with accurate information, photos, and hours.

  • Collect and respond to reviews from parents.

  • Post updates about open houses, new programs, or enrollment deadlines.


Seasonal Event Marketing

Host events like open houses or virtual tours, and promote them across platforms. Use targeted ads, email invites, and SMS reminders to boost attendance.


If you have questions about what else can grow enrollment at your school, please contact us at Info@Velocity-corp.com. We would love to answer any questions your charter school has about this!

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