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How to Run Effective Facebook Ads for Charter Schools

Writer's picture: Velocity MarketingVelocity Marketing

With over 2.9 billion monthly active users (Meta, 2025), Facebook remains one of the best platforms for charter schools to engage with parents. Its advanced targeting options allow you to reach your ideal audience based on demographics, location, and interests. Here’s a step-by-step guide to running successful Facebook Ads.


Set Up a Business Manager Account

  1. Visit Facebook Business Manager and create an account.

  2. Link your school’s Facebook page to the account.

  3. Add payment details and assign admin roles if needed.


Identify Your Audience

Facebook allows detailed targeting. For charter schools, focus on:

  • Parents with children aged 5-18.

  • Interests like "education," "STEM," or "school choice." Make sure to include some differentiators that set your school apart from the rest!

  • Specific zip codes around your school.


Choose the Right Campaign Objective

Start with "Lead Generation" or "Traffic" to drive inquiries. If you’re hosting an event, use the "Event Responses" objective.


Create Engaging Ads

  • Use high-quality images or videos. Showcase your facilities, classrooms, or testimonials from current parents.

  • Write a compelling ad copy: Examples:

    • Headline: "Your Child Deserves the Best Education."

    • Body: "Discover how our charter school can unlock your child’s potential. Enroll now!"

    • CTA: "Learn More" or "Sign Up."


Retarget Using Facebook Pixel

Install the Facebook Pixel on your website to track visitors and retarget them with ads. For example, show ads like "Still looking for the right school? Schedule a tour today."


Monitor Performance

Track metrics like cost per result (e.g., cost per lead or click). Adjust your budget and targeting to improve results over time.


If you have questions about how to set these up for your school, please contact us at Info@Velocity-corp.com. We would love to answer any questions your charter school has about this!

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