Google Analytics is an essential data source for marketers, offering insights into your company’s online presence and the marketing channels that drive visitors to your site. This information becomes even more precise and valuable when you use UTMs to track marketing performance at the campaign level, rather than just by marketing channel.
But how can you be certain that your business has fully harnessed the potential of the Google Analytics platform? Many companies achieve this by hiring marketing agencies to ensure everything is properly set up and to continuously monitor digital marketing and SEO performance. These agencies can analyze data, prepare monthly reports, and provide ongoing improvements by enhancing successful strategies and either revamping or discarding those that aren’t effective.
To accomplish this, your marketing partner needs access to your account. Unfortunately, Google Analytics doesn’t allow for access requests like other platforms such as Google Ads or Facebook Ads do. Users must be added directly, a process marketers may not always be familiar with.
Fortunately, the process is quite simple and can be completed in just a few steps. Let’s explore a step-by-step guide on how to grant your marketing agency (hopefully Velocity Marketing:) access to your Google Analytics account.
1. Sign In
Sign in to your Google Analytics account at https://analytics.google.com/.
2. Navigate to Account/Property
Click “Admin” (with the gear icon) on the lower left of the screen.
This will take you to the Admin panel, which has the Account Settings and Property Settings.
3. Choose Level of Access
Click the “access management” option under the level of access for which you want to give your marketing agency. A breakdown of the differences between each level is provided below the screenshot.
Account
Account-level access enables the user to see all websites within your account and, depending on the settings chosen when they are added, potentially add or delete websites or users from the account. Granting account-level access is typically necessary only if the agency is setting things up for multiple websites under your account or if they need high-level access to make broad changes within the account.
Property
Most likely, property-level access is what you will need to give your marketing agency. This will enable them to complete tasks like setting up integrations and tracking for your website(s), link your Google Analytics account to your Google Ads account and more.
4. Choose Permissions, Add & Notify Users
In the “Permissions” list, click the “+” in the upper right of the screen. Then, click “Add users.”
Enter the email address of the user(s) you want to add — it must be an email account associated with a Google account. Check the “Notify new users by email” box if you want to send an alert message to them. Then, select the permissions you want them to have by checking the appropriate boxes. Finally, click “Add” in the upper right of the screen.
For the person or people from the marketing agency to access your Google Analytics account, they’ll just need to click the link in the alert email (if you elected to send one). Otherwise, they can access your account by logging in to Google Analytics using the email you used to add them and get to the account through their Admin panel.
Summary
Pretty simple, right? Now, you can give your marketing agency access to your Google Analytics account with little trouble and collaborate to take your digital marketing efforts to new heights!
Have additional questions about Google Analytics or want to learn even more? Reach out to us at Velocity-Corp.com or at Sales@Velocity-corp.com!
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