CASE STUDY:
Ohio Holiday Lighting
ROAS (Return on Ad Spend)
615%
New Leads (Compared to previous period)
+109.5 %
Online Bookings
+14.5%
CTR (Click-Through Rate)
+2.1%
Ohio Holiday Lighting offers Holiday lighting services in NE Ohio. They were having trouble bringing in leads and had only 2-3 Facebook ads running with minimum ad spend. We created many different variations of ads for their business, and in just under a year, these were the results. Velocity utilized Facebook ads to create a +2.1% CTR, which is a whole 2% above the standard for the industry! We were able to double the amount of leads they were receiving as well.
We also increased organic searches on Google by 67%, as well as a increasing their organic Facebook post impressions increase by 89%. Below is a chart of the Ad impressions in 2022 vs. 2023. As this business is seasonal, they advertise for these 5 months.
