CASE STUDY:
4 Month Summer Program

Facing increased competition and a need to boost enrollment, our school partnered with Velocity Education Marketing. Through a targeted digital marketing campaign, the school achieved a 17.45% increase in new enrollments, a 11.12x return on total investment (ROI), and a 1,369% return on ad spend (ROAS). This case study details the strategies employed and the measurable success that followed.
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The school sought to enhance its visibility and attract more students in a competitive educational landscape. The school's leadership recognized the need for a strategic digital marketing approach to connect with prospective families and increase enrollment numbers.
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Velocity Education Marketing implemented a comprehensive digital marketing strategy tailored to the charter school's objectives. The campaign included targeted advertisements that garnered 23,450 total ad impressions with a 1.8% click-through rate, leading to a 9.25% lead conversion rate. The cost-effectiveness of the campaign was evident, with a cost per lead of $23 and a total cost per enrollment of $195. These efforts resulted in a significant increase in student enrollment and a substantial return on investment for the school.